Lenskart.com has rolled out a film featuring Bhuvan Bam for its 'air' range of glasses.
The film conceptualised by Lowe Lintas shows Bam in tricky situations with women. He gets rid of them by blowing away his glasses and replace them with a new pair every time. Through this Lenskart tries to show the light range of glasses offered on the portal.
Peyush Bansal, founder and CEO, Lenskart.com, said, “From our passion to deliver the best in class product like Lenskart Air to engaging Bhuvan Bam, a youth icon and the relatable hero for the masses, we stay committed to reaching and delivering only the best to our customers and fans. The new campaign 'halka rakh yaar' is born out of a key consumer insight - the increasing need to keep things light and easy going, in every facet of life and the 'halke phulke' frames of Lenskart Air are the trustworthy partner in this endeavor. The TVC is an ode to this carefree, spirited approach and with his unique lighthearted attitude, Bhuvan has added a fresh twist to the TVC."
The film will be running across TV, YouTube and other social media.