Boddess has launched a campaign titled 'I Am Many', which features its brand ambassador Bhumi Pednekar. Conceptualised by L&K Saatchi & Saatchi, the film aims to encourage women to be proud of their multi-faceted essence.
The film features Pednekar in a pop music video in different avatars, showcasing the diverse range of beauty and wellness products that Boddess encompasses on its platform.
Ritika Sharma, founder and CEO, House of Beauty, said, “We are delighted to announce our first-ever digital campaign ‘I Am Many’, especially because it beholds the central tenet of the brand. The driving force of Boddess is the inspiration of building a community that encourages empowered womanhood. We aim at disintegrating the ‘you can be either this or that’ narrative and will be focusing on celebrating different versions of oneself. We aim to inspire, explore, be creative and flirt with beauty every day. Within this concept of diversity in individuality, the campaign envisions to create an impact through disruptive storytelling and engage effectively with customers”.