Battlegrounds Mobile India (BGMI) has rolled out a campaign ‘ab dhadkane hongi tez’ (now the heart will beat faster) to encourage players to immerse themselves in the game and experience relatable moments.
Conceptualised by SoCheers, the film showcases the unity within the gaming community, highlighting how players from various walks of life, including college students, young parents, and father-son duos, form squads and play together. The film celebrates BGMI’s gaming community and its ability to foster a strong sense of togetherness among its players.
The film was rolled out 10 days ago. Last month, BGMI returned to Apple's App Store and Google's Play Store, 10 months after it was banned by the Indian Government.