The Work
Campaign India Team
Sep 16, 2021

'Be there or lose your stardom': Disney+ Hotstar's message to SRK

Watch the film conceptualised by Devaiah Bopanna, Tanmay Bhat and team here

Disney+ Hotstar has rolled out a campaign featuring Shah Rukh Khan to showcase its range of offerings on the app.

Two films in the campaign have been released so far. They show the actor wave out to his fans from his balcony while having a conversation with his agent. During the conversation the agent informs Khan about how all the other actors have shows/movies on the platform and how he needs to up his game and be present too. Both the films end with Disney+ Hotstar showcasing its library of content.

The films have been conceptualised by Devaiah Bopanna, Tanmay Bhat and team. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adani seeks single agency for INR 600-crore media overhaul

1 Adani seeks single agency for INR 600-crore media overhaul

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

3 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

5 Birla Opus Calista showcases stain resistance in new campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

6 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

8 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom warns staff in-office requirement will ‘increase over time’

10 Omnicom warns staff in-office requirement will ‘increase over time’

Related Articles

Denver and Shah Rukh Khan redefine success in new campaign
Advertising
Nov 19, 2025
Campaign India Team

Denver and Shah Rukh Khan redefine success in new ...

Rungta Steel unveils new TVC featuring Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor
Advertising
2 days ago
Campaign India Team

Rungta Steel unveils new TVC featuring Shah Rukh ...

Why Shah Rukh Khan still rules India’s brand universe at 60
Advertising
Nov 03, 2025
Vinita Bhatia

Why Shah Rukh Khan still rules India’s brand ...

Jab we ‘Met’ Shah Rukh Khan
PR
May 09, 2025
Nandita Chalam

Jab we ‘Met’ Shah Rukh Khan

Just Published

Advertising is going to look different: WPP’s Kate Scott-Dawkins on next year’s big trends
Advertising
18 hours ago
Robin Langford

Advertising is going to look different: WPP’s Kate ...

Is commerce, not creativity, now the main engine of ad growth?

India is one of the most optimistic countries: BCG
Marketing
18 hours ago
Campaign India Team

India is one of the most optimistic countries: BCG

Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.

Is hype marketing really worth it?
Advertising
20 hours ago
Vishal Rajani

Is hype marketing really worth it?

Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.

WazirX launches zero fee campaign to remove crypto trading barriers
Advertising
21 hours ago
Campaign India Team

WazirX launches zero fee campaign to remove crypto ...

The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.