The Work
Campaign India Team
Sep 16, 2021

'Be there or lose your stardom': Disney+ Hotstar's message to SRK

Watch the film conceptualised by Devaiah Bopanna, Tanmay Bhat and team here

Disney+ Hotstar has rolled out a campaign featuring Shah Rukh Khan to showcase its range of offerings on the app.

Two films in the campaign have been released so far. They show the actor wave out to his fans from his balcony while having a conversation with his agent. During the conversation the agent informs Khan about how all the other actors have shows/movies on the platform and how he needs to up his game and be present too. Both the films end with Disney+ Hotstar showcasing its library of content.

The films have been conceptualised by Devaiah Bopanna, Tanmay Bhat and team. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

5 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

6 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Moves and Wins: Week of 30 June

7 Moves and Wins: Week of 30 June

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Green isn’t a colour — it’s a claim you prove

9 Green isn’t a colour — it’s a claim you prove

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Jab we ‘Met’ Shah Rukh Khan
PR
May 09, 2025
Nandita Chalam

Jab we ‘Met’ Shah Rukh Khan

Shah Rukh Khan and Tide reveal the real 'SRK'
Advertising
Jan 15, 2024
Campaign India Team

Shah Rukh Khan and Tide reveal the real 'SRK'

Shah Rukh Khan signs as brand ambassador for realme
Marketing
May 25, 2023
Campaign India Team

Shah Rukh Khan signs as brand ambassador for realme

Shah Rukh Khan adds to the fantasy for Sunfeast Dark Fantasy
The Work
Aug 14, 2023
Campaign India Team

Shah Rukh Khan adds to the fantasy for Sunfeast ...

Just Published

Huella’s AIgnite promises to turbocharge open web creativity
Advertising
4 hours ago
Campaign India Team

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

McDonald's bets on boba, Bollywood and bold branding
The Work
9 hours ago
Campaign India Team

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

Memes eat ad budgets for breakfast
Marketing
9 hours ago
Himanshu Singla

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.