Battle of 'bandhans' trends with a focus on sibling rivalry

Watch the film conceptualised by Brave New World here

Aug 09, 2019 09:13:00 AM | Video | Campaign India Team

Nothing beats the highs and lows of the sibling relationship. The latest campaign for Reliance Trends celebrates this realistic and very relatable aspect of this brother-sister rivalry.
The film captures those memorable fights that become the cornerstone of a shared childhood. It seeks to ignite nostalgia in the viewer and urges them to celebrate their favourite fights with their siblings on social media.
Sraman Majumdar, senior creative director, Brave New World, said, “Trends is a brand that appeals to a wide swathe of society. Raksha Bandhan, read sibling dynamics, was a great opportunity to connect with everyone on a personal note. The film is a snapshot of a universal emotion that we can all relate to and interpret through our own lives -- whether in bratty humour, mischief, rivalry, peacemaking or just fond nostalgia.”