Campaign India Team
Aug 09, 2019

Battle of 'bandhans' trends with a focus on sibling rivalry

Watch the film conceptualised by Brave New World here

Nothing beats the highs and lows of the sibling relationship. The latest campaign for Reliance Trends celebrates this realistic and very relatable aspect of this brother-sister rivalry.
 
The film captures those memorable fights that become the cornerstone of a shared childhood. It seeks to ignite nostalgia in the viewer and urges them to celebrate their favourite fights with their siblings on social media.
 
Sraman Majumdar, senior creative director, Brave New World, said, “Trends is a brand that appeals to a wide swathe of society. Raksha Bandhan, read sibling dynamics, was a great opportunity to connect with everyone on a personal note. The film is a snapshot of a universal emotion that we can all relate to and interpret through our own lives -- whether in bratty humour, mischief, rivalry, peacemaking or just fond nostalgia.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Anjali Lama, Dutee Chand, Mary Kom and Sara Ali Khan complete 'propah' transformation with Puma
Premium
3 hours ago

Anjali Lama, Dutee Chand, Mary Kom and Sara Ali ...

Watch the film conceptualised by Digitas India here

Premium
Interpublic Q3 revenues edge up 1.4 per cent
Premium
3 hours ago

Interpublic Q3 revenues edge up 1.4 per cent

Media, healthcare marketing, PR and sports and entertainment offerings led growth.

Premium
Piyush Pandey to receive Epica's Creative Leaders Tribute
Premium
3 hours ago

Piyush Pandey to receive Epica's Creative Leaders ...

Will be awarded during the Epica Awards ceremony on 21 November

Premium
Performics bags ALTBalaji's global digital mandate
Premium
3 hours ago

Performics bags ALTBalaji's global digital mandate

Account won following a multi-agency pitch