Campaign India Team
Aug 09, 2019

Battle of 'bandhans' trends with a focus on sibling rivalry

Watch the film conceptualised by Brave New World here

Nothing beats the highs and lows of the sibling relationship. The latest campaign for Reliance Trends celebrates this realistic and very relatable aspect of this brother-sister rivalry.
The film captures those memorable fights that become the cornerstone of a shared childhood. It seeks to ignite nostalgia in the viewer and urges them to celebrate their favourite fights with their siblings on social media.
Sraman Majumdar, senior creative director, Brave New World, said, “Trends is a brand that appeals to a wide swathe of society. Raksha Bandhan, read sibling dynamics, was a great opportunity to connect with everyone on a personal note. The film is a snapshot of a universal emotion that we can all relate to and interpret through our own lives -- whether in bratty humour, mischief, rivalry, peacemaking or just fond nostalgia.”
Campaign India

Related Articles

Just Published

1 hour ago

RazorpayX shows simplicity of payroll management by ...

Watch the film conceptualised by Talented here

1 hour ago

Ki Mobility assigns media mandate to Madison

Account won post a multi-agency pitch

1 hour ago

APAC has lowest post-bid fraud rate at 1%: ...

It was also found that there have been significant improvements in brand suitability and viewability in the past year