Campaign India Team
May 28, 2018

Bata looks to move on from 'school shoes' perception with Kriti Sanon

Watch the ad film conceptualised by Contract Advertising here

Bata India has rolled out its campaign featuring recently appointed brand ambassador, Kriti Sanon.
 
The film conceptualised by Contract Advertising looks to change perceptions of it being the 'school shoes' brand. Sanon is pleasantly surprised by the offerings Bata's 'Red Label' brand offers her.
 
Anand Narang, VP – marketing, Bata India, said, “The Red Label-Kriti Sanon 360 campaign is aimed at inviting younger consumers into the refreshed Bata stores to shop from our latest fashion-forward collections. Kriti being a strong youth role model will drive home the message that our new collections are chic and stylish. With this campaign, we invite all women and men to come and be surprised at their favorite Bata store.”  
 
Ashish Chakravarty, CCO, Contract Advertising India, said, “We took a conscious decision not to use Kriti as a brand endorser but as a young consumer who is surprised to see Bata in an all new fashionable avatar. It was a bold step for an iconic brand like Bata to acknowledge current consumer perceptions and then come up with a campaign that convincingly changes the same in a bold and authentic manner." 
 
CREDITS:
 
Client: Bata
Creative agency: Contract 
Creative: Ashish Chakravarty, Mayur Hola, Vineet Mahajan, Madhumita Deb, Rupesh Sahay, Neha Sidhra, Sugato Roy
Planning: Jayanth Govindraj, Parul Budhiraja
Account Management: Subho Sengupta, Geetika Thakur, Dipti Sinha
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
SPN shows a heart-warming story of a blind Shane Warne fan
Premium
21 hours ago

SPN shows a heart-warming story of a blind Shane ...

Watch the film conceptualised by Scarecrow M&C Saatchi here

Premium
‘If WPP has a 50 per cent share in the market, there's a 50 per cent chance that we'll be talking to their clients’: Sir Martin Sorrell
Premium
22 hours ago

‘If WPP has a 50 per cent share in the market, ...

The executive chairman of S4 Capital caught up with Campaign India at the sidelines of a press meet in Mumbai

Premium
Google breaks silence on political ad stance
Premium
1 day ago

Google breaks silence on political ad stance

The new policy will be enforced ahead of the UK's general election and the 2020 US election, and in the rest of the world in January.

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India