Bata India launched a TVC featuring brand ambassador Kriti Sanon and her sister Nupur.
Conceptualised by Contract Advertising, the film showcases Bata's 'Friday collection'. It shows how the sisters stay 'camera ready', albeit for different reasons, with the help of Bata's new product range which is released every Friday.
Anand Narang, VP - marketing, Bata India, said, “With the ever-growing social media universe, it has become natural to think about the photo opportunities of the day ahead, and that includes our outfit. To cater to the demand for trendy footwear, we’ve launched our new festive campaign, aimed at inviting younger consumers into the Bata stores and surprising them with new collections every Friday. Kriti being a strong youth role model will drive home the message that our new collections are not only available for different occasions like casual, ethnic, party and work but are also chic and on-trend.”
Sagar Mahabaleshwarkar, CCO, Contract, said, “Today the youngsters need different looks round the clock and prefer presenting themselves in a different way for every occasion. And shoes complete these looks. Bata understands this and offers wide range of variety in terms of style, color and designs. The new arrivals every Friday is a very interesting property to have and quite challenging one too. We are sure this will help establish Bata as a fashion brand for youngsters, that understands their needs.”