Campaign India Team
Oct 08, 2018

Bata continues to change perceptions; Sushant Singh Rajput is latest to #BeSurprised

Watch the ad film conceptualised by Contract Advertising here

Bata has rolled out one more film through which it looks to change its perception and appeal to today's youth. This film features newly appointed brand ambassador Sushant Singh Rajput along wth Kriti Sanon. 
 
The film shows the duo heading for a last minute party. Rajput has forgotten his shoes and Sanon tells him not to worry as they can stop by at Bata. Rajput mocks her by saying that they're going for a party and not for a meeting. He is then pleasantly surprised to see the offerings at Bata. 
 
Sandeep Kataria, CEO, Bata, said, “Sushant is a multi-faceted actor who is a favorite amongst today’s youth with his performances and style. He is a perfect fit for the brand due to his charming persona and panache. He brings a freshness to the brand and we are happy to kick off this exciting partnership with him to make Bata more relatable to the youth.”
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

2 days ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

2 days ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

2 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.