Simon Gwynn
Sep 12, 2019

Barclaycard's interlinking ads get everything spot on

It's a rare achievement for an ad to create fictional characters you'd actually really love to be friends with.

I can’t get enough of the couple in this pair of ads from Barclaycard who suffer through each other’s beloved passions, each an acquired taste: dance music in his case, pro wrestling in hers.

With each ad referencing the other, it’s a nice format, and each uses its 60 seconds with great precision to tell a thoroughly engaging story about who these characters are. What is most gratifying is that they don’t fit any template – they’re true originals with the kind of quirks we constantly encounter in real life but rarely make it convincingly into TV drama, let alone ads. 

Brand Barclaycard
Title "Festival" and "Wrestling"
Agency Droga5 London
Creatives Nick Lindo and Seb Thomas
Production company Blink
Director Nick Ball

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Shaping stories, not spin: The power of early ...

In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.

8 hours ago

Over 50% of APAC marketers plan to cut ad spend in ...

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

8 hours ago

Leo, Enormous, Famous Innovations, FCB shine on Day ...

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, and influencer collaborations this year.

8 hours ago

Campaigns go full throttle as the IPL final closes in

With cricket excitement reaching cloud 9, brand messaging rains boundaries and sixes in the slog overs.