Oliver McAteer
Apr 03, 2019

Accenture to buy Droga5

The iconic agency will live as part of Accenture Interactive.

Accenture to buy Droga5
Accenture is buying Droga5, the consultancy has confirmed.
 
The New York-based agency will become part of Accenture Interactive in a bid to boost its capabilities as an experience agency able to design, build and run customer experiences that grow brands and businesses.
 
"The future of brand building is not just about creating great ideas; it’s about creating great experiences," said Brian Whipple, global CEO of Accenture Interactive.
 
"We’re excited to work with David Droga and his team of brand strategists and creative minds to further our ambition to improve the full human experience with brands. As we celebrate the 10-year anniversary of Accenture Interactive, joining forces with Droga5 will be a game-changing milestone for us and the industry as we continue to assemble the right mix of capabilities for the modern-day marketer."
 
Completion of the acquisition is subject to customary closing conditions, including antitrust clearance. Financial terms of the agreement have not been disclosed.
 
Founded in 2006, Droga5 has dominated the creative agency world. It now stands with more than 500 employees in New York and London. Droga5 partners with brands such as Chase, Prudential, Kraft, Hershey, Hennessy and Under Armour.
 
"Since day one, we have worked hard to push our industry forward and, hopefully, make a positive impact for all," said David Droga, founder and creative chairman, Droga5.
 
"The world of advertising is changing, and we are excited for this incredible opportunity with a company that will add more dimension to our best ideas and push us beyond our existing ambitions. The proposition we can bring to market with Accenture Interactive will transform the industry." 
 
(This article first appeared on CampaignLive.co.uk)
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

'Priceless' pivot: How Mastercard took exclusive ...

Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.

6 hours ago

Lay's pays tribute to the heroes behind the #Heartwork

Watch the film conceptualised by WPP India here

7 hours ago

Sorrell warns of homogenous purpose campaigns, says ...

In a wide-ranging live session during Campaign Connect, the former boss of WPP spoke to the acceleration of digital and responded to the 'distressing' situation unfolding in the US.

13 hours ago

Welspun gets Pulkit Samrat and Varun Sharma to ...

Watch the film conceptualised by the in-house team here