Advertising
Robert Sawatzky
May 04, 2022

David Droga: Keeping Droga5 is not personal

The CEO of newly-rebranded Accenture Song tells Campaign why they chose the name and why Droga5 will remain distinct

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

3 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

4 Dentsu bets on podcasting as India’s audio market matures

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

6 Micro-influencers, major shifts: India’s new marketing frontier

India’s online gaming bill redraws the playing ad-spend playbook

7 India’s online gaming bill redraws the playing ad-spend playbook

Tattooed logos and untouched legacies: Tally’s branding paradox

8 Tattooed logos and untouched legacies: Tally’s branding paradox

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Google plugs into India’s quick commerce ad rush

10 Google plugs into India’s quick commerce ad rush

Related Articles

David Droga to step down as CEO of Accenture Song
Advertising
May 29, 2025
Gurjit Degun

David Droga to step down as CEO of Accenture Song

David Droga on disruption: From case studies to Coinbase QR codes
Advertising
Jun 20, 2025
Vinita Bhatia

David Droga on disruption: From case studies to ...

The Monkeys rebranded as Droga5, Mark Green named global CEO
Advertising
Aug 29, 2024
Nikita Mishra

The Monkeys rebranded as Droga5, Mark Green named ...

'Creative people make the world worth living in': David Droga on advertising's future
Advertising
Oct 16, 2024
Maisie McCabe

'Creative people make the world worth living in': ...

Just Published

Onam 2025: Brands blend tradition and storytelling in festive campaigns
Advertising
15 hours ago
Campaign India

Onam 2025: Brands blend tradition and storytelling ...

Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.

Open web shapes festive ad strategies as costs climb
Digital
16 hours ago
Harpreet Singh

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

Kempegowda International Airport hits the play button on sonic branding
Advertising
16 hours ago
Vinita Bhatia

Kempegowda International Airport hits the play ...

It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.

Dentsu appoints bankers to seek buyers for international business
Advertising
18 hours ago
Shauna Lewis

Dentsu appoints bankers to seek buyers for ...

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.