Robert Sawatzky
May 04, 2022

David Droga: Keeping Droga5 is not personal

The CEO of newly-rebranded Accenture Song tells Campaign why they chose the name and why Droga5 will remain distinct

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

12 minutes ago

52% brands find hallucinated capabilities in ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

1 hour ago

Friendship, fashion, and the female gaze

Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.

1 hour ago

‘We know we let you down today:’ Cloudflare ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?

1 hour ago

IPG Mediabrands spotlights women-owned platforms in ...

SheFront was held as part of the agency’s Equity Upfront.