Bajaj Auto has launched a revamped version of its bike Pulsar with a new look. Mio has conceptualised the launch film, which went on air on 11 August.
It features two Pulsars on the road. The riders perform various stunts, and the bikes emit colours and morph to don a new look. They are joined by a third biker, with a young man riding pillion. The tempo of transformation picks up, in sync with the soundtrack. The film ends with the voice over” “The machines have evolved to match your style. The new look Pulsars. Dressed to thrill."
According to the agency, the brief was to showcase the new look Pulsar and highlight its new dual colours. Social media was used to fuel conversations around the ‘Dressed to Thrill’ range.
The digital campaign was launched on 28 June. The film is airing across national and regional channels.
Creative agency: Mio
Creative director: Siddhartha Dutta
Account management: Abbas Bhopalwala
Films: Zaheer Furniturewala
Production House : Lemon Tree Film Services
Producer : Vikram R. Bangera
Director (film): Farouk Aljoffery
Music director: Anton
Post studio: MFX