Campaign India Team
Aug 27, 2014

Bajaj unveils ‘Dressed to thrill’ Pulsar range

Watch the ad film conceptualised by Mio here

Bajaj Auto has launched a revamped version of its bike Pulsar with a new look. Mio has conceptualised the launch film, which went on air on 11 August.
 
It features two Pulsars on the road. The riders perform various stunts, and the bikes emit colours and morph to don a new look. They are joined by a third biker, with a young man riding pillion. The tempo of transformation picks up, in sync with the soundtrack. The film ends with the voice over” “The machines have evolved to match your style. The new look Pulsars. Dressed to thrill."
 
According to the agency, the brief was to showcase the new look Pulsar and highlight its new dual colours. Social media was used to fuel conversations around the ‘Dressed to Thrill’ range. 
 
The digital campaign was launched on 28 June. The film is airing across national and regional channels.
 
Credits
 
Creative agency: Mio
Creative director: Siddhartha Dutta
Account management: Abbas Bhopalwala
Films: Zaheer Furniturewala
 
Production House : Lemon Tree Film Services 
Producer : Vikram R. Bangera
Director (film): Farouk Aljoffery
DOP: Daniel
Music director: Anton
Post studio: MFX
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.