Bajaj Finserv has launched a public awareness campaign, ‘Savdhan Rahein. Safe Rahein’, (stay attentive and stay safe).
The campaign is running across digital and social media platforms and aims to educate customers and the public at large on financial fraud risks and how to stay protected.
A film has been conceptualised by Social Panga and is set to a 'na ji na ji' jingle. It alerts viewers to be mindful of the various signs and means to differentiate between the genuine Bajaj Finserv entity and a fake one, whether on web or social media platforms.
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