Bajaj Finance has rolled out a Diwali campaign titled 'EMI hai na' (EMI is there right?), to promote the offers available on brands. Conceptualised by the in-house team, the film aims to position the brand as a minimal down payment platform for products such as smartphones, home appliances and more.
The film features a jingle, highlighting the collective sentiments of middle-class Indian consumers while purchasing high-end products. It showcases the essence of India's unison in the context of purchases through monthly instalments.
The campaign is live on the brand's Facebook, Twitter, LinkedIn, and YouTube channels. In addition, the campaign will also be on OTT audio streaming platforms such as Gaana and JioSaavn.