Bajaj Electricals has launched the ‘Kaam Ka LED, Kamaal Ka LED, Bajaj LED’ campaign to promote its range of LED lights.
The campaign highlights the brand’s range of Bajaj Ivora Insect Shield LED Lamps that look to illuminate spaces and keep insects at bay.
Each of the three films in the campaign conveys a resourceful application of each of the offerings. McCann Worldgroup has conceptualised the campaign.
Krishna Raman, business head – consumer products, Bajaj Electricals, said, "The 'Kaam Ka LED, Kamaal Ka LED, Bajaj LED' campaign focuses on the most promising LED products available in the market. We have always believed in enhancing the quality of life and spreading joy with sustainability which has helped us become the consumer's original choice. With this range of Bajaj Ivora LEDs, we have tried to go beyond the basic utility of a light bulb and incorporated more features in a way that translates into providing solutions for day-to-day activities. At the same time, we have made sure that these new sets of technology are available for all at ease and convenience. As one of the pioneers in indoor and outdoor lighting, we consistently try to ideate and develop newer, more functional products."