Bajaj Avenger has launched a film riding the wave of black money discoveries following demonetisation of two currency notes. The film conceptualised by Mullen Lintas features a rider declaring his 'wealth' enroute.
It opens with him staring at a snow-topped mountain, as a message reads: 'Today I declare my wealth.' He rides by picturesque natural locales and says through the voice over: 'Yes, I'm wealthy, very wealthy. And my wealth is stashed away in many places.' Passing a forest area, he notes that in some places, his wealth is green, while at a lake he refreshes himself and notes that it's blue. Amidst autumn leaves from trees, he says, 'In some a bright hue of yellow.' Atop a snowy peak, it's white. As he gets back onto his bike, he surmises, 'I'm wealthy beyond measure, but none of it is black.'
The film, which was published on YouTube on 9 December 2016, ends with Bajaj Avenger's 'Feel Like God' slogan.
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Watch the films conceptualised by Leo Burnett here