Campaign India Team
Nov 25, 2011

Bajaj Allianz shares learnings from customers through new brand campaign

Watch the new TVC created by Batey, a Grey Group company

wide player in 16:9 format. Used on article page for Campaign.

Bajaj Allianz as part of its new brand campaign, ‘the one thing I have learnt’, features real life protagonists sharing real life learnings in dramatised situations. The film has been created by Batey, a Grey Group company.

The campaign showcases various situations where customers have given up worrying, and the film captures two situations like being caught in a traffic jam and helplessness without the support of loved ones.

Commenting on the campaign, Rituraj Bhattacharjee, head-market management, Bajaj Allianz said, “The campaign is based on a simple philosophy of our existence – we all learn as we live. In the course of our ten-year celebrations, we had asked our customers and employees to share the ‘one thing’ they have learnt that can make lives worry-free. They shared numerous learnings and we realised that we have unconsciously been tapping into this reserve of knowledge over the years to make some of our products. So we decided to have a new campaign which highlights these little lessons in life that have helped us serve our customers better and helped them give up their worries.”

In addition to the TV commercial, the brand has also initiated an allied campaign in social media vehicles like Facebook and Twitter. The social media campaign invites people to share their worries in day-day life entitled – ‘What worries Indians?’ An on-ground activity is also planned in its offices by creating de-stress zones to ensure worry-free life. 


Client: Bajaj Allianz
Agency: Batey, a Grey Group company
Executive creative Directors: Rohit Malkani, Karan Rawat
Team: Bhavesh Kosambia, Sachin Kamat, Ankit Pandya, Surendra Gohey, Gaurang Divecha, Sujala Martis, Megha Khanna, Kunal Bhat, Arindam Sarkar and Neha Bansal

Campaign India

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