Bajaj Allianz Life has rolled out a campaign titled 'ye bhi sahi hai' (this is also true) to motivate consumers to secure long-term life goals with guaranteed investment plans.
The films highlight the benefits of the brand's guaranteed return plans as an imperative investment option through slice-of-life situations.
The first film features two colleagues having a conversation about investment. One colleague introduces the other to Bajaj Allianz Life's guaranteed returned plans scheme, showcasing how investing in life goals are as important as stock market investments.
The second film showcases two men attending their children's cricket match. One man orients the guaranteed return plan to the other protagonist and details how it can help with a child's future education plans.
Chandramohan Mehra, chief marketing officer, Bajaj Allianz Life said, “Consumers have varying risk profiles at different life stages but they ultimately seek financial solutions which meet their future life goals with utmost ease and guarantee. Keeping this insight in mind, we have launched our new campaign 'ye bhi sahi hai', which intends to create awareness about guaranteed return plans and how these plans can help individuals balance their risks well. We believe that even for investors who are not completely risk-averse, it is essential to park a certain amount of their money in safer instruments of investment, and that’s exactly the message we intend to send out via this campaign.”
The campaign is rolled out as a 360-degree outreach, including TVCs, print ads, OTT platforms, OOH advertising, digital and social media.