Campaign India Team
Mar 11, 2022

Ayushmann Khurrana introduces his family to Magicbricks’ home loan and property advisory benefits

Watch the films conceptualised by RK Swamy BBDO here

Magicbricks has rolled out a campaign titled ‘property sahi aur ab services sabhi’ (right property and now the all services) featuring actor and brand ambassador Ayushmann Khurrana, to reiterate its transformation into an integrated, full-stack digital platform for all property needs.

Conceptualised by RK Swamy BBDO, the films, through a comical slice of life scenario, highlight two primary challenges that customers face - identifying the right home loan and seeking authentic expert assistance.

The first film features Khurrana helping his brother Aparshakti Khurana to garner advice and loan offers through banks affiliated with Magicbricks, for buying his first apartment. The second film showcases Khurrana introducing a lady to Magicbricks to help her find experts for the right property valuation, advice on price trends, and locality concerns. Both the films showcase how a property advisory available through Magicbricks can help with authentic and credible guidance for property concerns.

 
Devarshy R. Ganguly, head of marketing, Magicbricks, said, “The two new TVCs focus on important pillars in the home buying journey- home loans and expert advice and assistance; thus, reinstating our brand purpose that Magicbricks is a one-stop solution for all property-related needs. Through its succinct messaging, the campaign emphasises how Magicbricks is committed to addressing customer challenges; thus enabling a hassle-free experience.”

Ankur Suman, partner and executive creative director, RK Swamy BBDO, said, “The campaign had to reflect the slice of life situations in a typical Indian family. So, we set the stories in relatable situations, be it with ‘property experts’ in our families or the loveable sibling with annoying quirks. The never seen before casting of Aparshakti Khurrana as Ayushmann's brother makes the creative all the more credible.”

CREDITS:

Creative agency: RK Swammy BBDO, Delhi
National creative director: Ankur Suman
Production house: R.A.T films
Director: Ruchi Narain
Executive producer: Ashutosh Shah
DOP: V. Manikandan

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

HUL, Honasa settle sunscreen campaign lawsuit

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

1 day ago

VDO.AI launches cricket-themed ad formats

Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.

1 day ago

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

1 day ago

Omnicom CEO John Wren dismisses speculation about ...

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.