Conceptualised by RK Swamy BBDO, the films, through a comical slice of life scenario, highlight two primary challenges that customers face - identifying the right home loan and seeking authentic expert assistance.
The first film features Khurrana helping his brother Aparshakti Khurana to garner advice and loan offers through banks affiliated with Magicbricks, for buying his first apartment. The second film showcases Khurrana introducing a lady to Magicbricks to help her find experts for the right property valuation, advice on price trends, and locality concerns. Both the films showcase how a property advisory available through Magicbricks can help with authentic and credible guidance for property concerns.
Ankur Suman, partner and executive creative director, RK Swamy BBDO, said, “The campaign had to reflect the slice of life situations in a typical Indian family. So, we set the stories in relatable situations, be it with ‘property experts’ in our families or the loveable sibling with annoying quirks. The never seen before casting of Aparshakti Khurrana as Ayushmann's brother makes the creative all the more credible.”
Creative agency: RK Swammy BBDO, Delhi
National creative director: Ankur Suman
Production house: R.A.T films
Director: Ruchi Narain
Executive producer: Ashutosh Shah
DOP: V. Manikandan