Ayushmann Khurrana stars in his second ad campaign for mall management company, Nexus. The campaign promises unlimited shopping and infinite celebrations and hopes to increase the delight quotient of patrons this Christmas.
Dec 17, 2019
Ayushmann Khurrana cons his family into a shopping trip
Watch the film conceptualised by Ogilvy here
The 360-degree campaign has been created by Ogilvy and will be promoted across print, outdoor, radio and digital media.
Nishank Joshi, CMO, Nexus Malls said, “Family is a gift that lasts forever and what could be a more opportune time than Christmas to celebrate this gift. At Nexus Malls, we have always believed that the true spirit of festivities lies in celebrating it together with your family and friends. Through our latest Ad campaign, we aim to convey the same message amongst our patrons."
Joshi adds, "During this period, we will create multiple engagement initiatives with family bonding at its core.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Just Published
Marketing
21 hours ago
Forevermark tests retail playbook in India’s ...
Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
The Work
22 hours ago
Marriott Bonvoy makes loyalty feel intuitive in new ...
Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.
PR
23 hours ago
Shivaram Lakshminarayan steps up as Ruder Finn ...
Atul Sharma exits after seven years at the helm.
Advertising
1 day ago
Omnicom introduces next-gen Omni at CES, bringing ...
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.
