Campaign India Team
Dec 17, 2019

Ayushmann Khurrana cons his family into a shopping trip

Watch the film conceptualised by Ogilvy here

Ayushmann Khurrana stars in his second ad campaign for mall management company, Nexus. The campaign promises unlimited shopping and infinite celebrations and hopes to increase the delight quotient of patrons this Christmas.

The 360-degree campaign has been created by Ogilvy and will be promoted across print, outdoor, radio and digital media.
Nishank Joshi, CMO, Nexus Malls said, “Family is a gift that lasts forever and what could be a more opportune time than Christmas to celebrate this gift. At Nexus Malls, we have always believed that the true spirit of festivities lies in celebrating it together with your family and friends. Through our latest Ad campaign, we aim to convey the same message amongst our patrons."
Joshi adds, "During this period, we will create multiple engagement initiatives with family bonding at its core.”
Campaign India

Related Articles

Just Published

9 minutes ago

'It was the best jury for me, ever': Merlee Jayme ...

The Cannes Lions Radio & Audio jury president dishes on content themes and production trends that made their way into the audio shortlist this year. Plus, how she gave her jury members an 'eargasm'

1 hour ago

Cannes Lion 2021: ‘Push yourself to the edge where ...

The global chief commercial officer at PepsiCo addressed a virtual session, where he spoke about the next normal, how the pandemic has spurred e-commerce to make giant leaps, and more…

4 hours ago

Cannes Lions 2021: ‘We must keep going with the ...

The actor speaks about how her media company looks to give women a voice that was previously missing in Hollywood

5 hours ago

Cannes Lions 2021: Four more wins for India

Cheil, Dentsu Webchutney and FCB Interface among the winners