Campaign India Team
Dec 17, 2019

Ayushmann Khurrana cons his family into a shopping trip

Watch the film conceptualised by Ogilvy here

Ayushmann Khurrana stars in his second ad campaign for mall management company, Nexus. The campaign promises unlimited shopping and infinite celebrations and hopes to increase the delight quotient of patrons this Christmas.

The 360-degree campaign has been created by Ogilvy and will be promoted across print, outdoor, radio and digital media.
 
Nishank Joshi, CMO, Nexus Malls said, “Family is a gift that lasts forever and what could be a more opportune time than Christmas to celebrate this gift. At Nexus Malls, we have always believed that the true spirit of festivities lies in celebrating it together with your family and friends. Through our latest Ad campaign, we aim to convey the same message amongst our patrons."
 
Joshi adds, "During this period, we will create multiple engagement initiatives with family bonding at its core.”
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Kingfisher Premium launches brand film for Tata WPL

The film highlights women’s cricket through energy, music and shared celebration.

1 day ago

‘Posting Zero’ is just the tip of the iceberg

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.

1 day ago

Cinépolis India expands cinema advertising with ...

Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.

1 day ago

SAP appoints Maurishca Dsouza as senior industry ...

She will support go-to-market strategy, thought leadership and growth for media clients in India.