Campaign India Team
Dec 17, 2019

Ayushmann Khurrana cons his family into a shopping trip

Watch the film conceptualised by Ogilvy here

Ayushmann Khurrana stars in his second ad campaign for mall management company, Nexus. The campaign promises unlimited shopping and infinite celebrations and hopes to increase the delight quotient of patrons this Christmas.

The 360-degree campaign has been created by Ogilvy and will be promoted across print, outdoor, radio and digital media.
 
Nishank Joshi, CMO, Nexus Malls said, “Family is a gift that lasts forever and what could be a more opportune time than Christmas to celebrate this gift. At Nexus Malls, we have always believed that the true spirit of festivities lies in celebrating it together with your family and friends. Through our latest Ad campaign, we aim to convey the same message amongst our patrons."
 
Joshi adds, "During this period, we will create multiple engagement initiatives with family bonding at its core.”
 
 
Source:
Campaign India

Related Articles

Just Published

21 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

21 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

23 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

23 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.