Axis Bank has unveiled a multi-film digital campaign to promote its online shopping portal ‘Grab Deals’. The campaign, conceptualised by Lowe Lintas Mumbai, features a take on India’s popular parlor game ‘Antakshari’ to promote Axis Bank's 10-day mega sale.
Using Antakshari as a creative device, the campaign film highlights the range of products one can buy during the 10-day sale. The film is called ‘MannTakshari’ to show how Grab Deals has an offer for everyone.
Sameer Shetty – president and head - digital business and transformation, Axis Bank said, "At Axis Bank, we carry a customer-centric approach in everything that we do. Grab Deals is one such initiative that provides exclusive offers and cashbacks to our customers across major brands. With up to 45% cashback across 30+ brands all through the year, Grab Deals has soon established itself as the go-to place for the best deals. We are excited to announce the launch of the first edition of Grab Deals Fest by Axis Bank exclusive to our credit and debit card customers who can avail pf the mega sale offer of flat 15% cashback with two of our biggest partners –Amazon and Flipkart. The campaign showcases this mega sale through a clutter-breaking creative device of a popular game that lands the sheer scale of offers for anything that your heart might desire.”
Amar Singh, regional creative officer, Lowe Lintas, said, "Online shopping is now more part of our lives than ever. And as far as online offers and discounts are concerned, it’s a fairly crowded scene. But even in this noise, Axis Bank’s Grab Deals Fest stands out because it genuinely gives you flat 15% cashback on practically anything you might wish to buy on two of India’s largest online shopping giants, via the Grab Deals page. The campaign for this fest, conceived by Joshua Thomas, Katya Mohan and Prathamesh Gharat, is an uplifting take on a popular game, that aims to capture the full scale of the offer by connecting it to practically anything you might wish to buy. Which could be pretty much anything that comes to mind."
Client: Ananya Shukla, Archana Koushik, Saloni Bagga
Creative team: Amar Singh, Joshua Thomas, Prathamesh Gharat, Katya Mohan, Tejas Dangre, Gaurav Pawar, Manoj Kolaskar, Khushnaaz Jamshedji
Account management: Shantanu Sapre, Jay Ladhani, Reema Bahadkar, Ankita Joshi
Planning: Aditi Patwardhan, Abhishek Joshi
Production house: Rising Sun Films
Director: Sweta Kutty