Axis Bank pushes its app-based banking, points to ease of access

Axis Bank has launched a four-film campaign for 'open by Axis Bank', its digital banking app.

 

The films highlight the bank's digital offerings features like instant personal loans, access to fixed deposits, bill payments and international money transfer.

Sameer Shetty, president and head - digital business and transformation, Axis Bank, said, “We had laid out our aspiration to build Axis 2.0 as a digital bank within the bank. This journey has been delivered keeping the customer at the very core of every conversation and decision. It is part of all our customer interactions, product designs, and process innovation journeys. We have been continuously investing in digital-first products that reimagine customer propositions, both for existing bank customers as well as for new ones. Axis 2.0 is now ‘open by Axis Bank’ and we will continue to deliver personalised, individualised, hassle-free customer experiences under this umbrella."

 

Anoop Manohar, chief marketing officer, Axis Bank, said, "As we continue to grow and adapt to the digital future, our core value of being 'dil se open' will remain our guiding light, ensuring our offerings are both cutting-edge and rooted in the trust and familiarity our customers have come to expect of us".