Astral Pipes takes the humour route to showcase importance of the right fitting

Astral has rolled out a campaign through which it takes the humour route to show the importance of good quality pipes. The campaign has been conceptualised by The Womb.

 

The campaign consists of a film which shows three different situations of leakages causing havoc. The three protagonists blame their plumber for the same. With all the curses he gets from his customers, the plumber is struck by lightning. The voiceover introduces him to Astral Pipes as a solution. 

 

Kairav Engineer, VP - business development, Astral, said, “Our objective is to increase the involvement of all stakeholders to build preference for good quality pipes while the purchase decision is made. The film aims to build awareness about the benefits of high-quality pipes and fittings and how it ensures the safety and reliability of plumbing systems."

 

The film will be promoted on the company's website and social media platforms.