Asian Paints has rolled out a campaign for its specialised sandpaper - TruStar. The campaign consists of seven films that have been conceptualised by Tonic Worldwide.
The films are plotted around the protagonist - 'Mr Perfect Parimal'. Parimal looks for perfection and uses his TruStar sandpaper to smoothen uneven objects in his daily life. The sandpaper doesn't deliver his desired result in these films, but does help achieve the perfect finish on walls.
The films have been rolled out in Hindi, Telugu, Kannada, Tamil and Malayalam across digital platforms.