Campaign India Team
Mar 31, 2020

Asian Paints shows scenes from houses during the lockdown

Watch the film conceptualised by Ogilvy here

Asian Paints has released a film which shows scenes from the current lockdown in Indian houses.
 
Conceptualised by Ogilvy, the film is a montage of different shots from homes. The voice over for the film is provided by Piyush Pandey, chief creative officer - worldwide and executive chairman, India, Ogilvy. 
 
Speaking with Campaign India, Pandey, said, "The montage was organised by the team. I observed things people are doing in my house in Goa and wrote the film accordingly. I recorded the voice over in my house in Goa. One corner had dogs barking, the other had chimes in the tree providing music. So, I finally locked myself in the walk-in closet and recorded it. We enjoyed the fact that we were not working with fewer facilities and yet put together something."
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

16 hours ago

Goafest brings back 'Advertising Rocks' musical ...

Showcase your musical chops at this year's festival, as the melody-filled contest returns for its second year.

17 hours ago

MDH and Everest continue to face brand scrutiny as ...

Following concerns in Hong Kong and Singapore, Australia and the US are now also investigating MDH and Everest Spices for suspected pesticide residues in their products, potentially leading to recalls.

20 hours ago

Campaign India Film Crest Awards 2024: Shortlists ...

These awards recognise and reward ad films based on craft, created, aired, or released between January 1, 2023 and February 28, 2024.

21 hours ago

Nutrica Oil’s clever new campaign is greased with ...

Three new films inject humour into promoting the brand's different variants, comprising real-life instances where one size doesn’t fit all.