Asian Paints has released a film which shows scenes from the current lockdown in Indian houses.
Conceptualised by Ogilvy, the film is a montage of different shots from homes. The voice over for the film is provided by Piyush Pandey, chief creative officer - worldwide and executive chairman, India, Ogilvy.
Speaking with Campaign India, Pandey, said, "The montage was organised by the team. I observed things people are doing in my house in Goa and wrote the film accordingly. I recorded the voice over in my house in Goa. One corner had dogs barking, the other had chimes in the tree providing music. So, I finally locked myself in the walk-in closet and recorded it. We enjoyed the fact that we were not working with fewer facilities and yet put together something."