Asian Paints has rolled out a film for its sanitizer brand Viroprotek.
Conceptualised by Ogilvy, the film shows how families use the sanitizer across their house to stay 'germ free'.
Amit Syngle, managing director and CEO, Asian Paints, said, “Customer-centricity is at the heart of Asian Paints. We intend to deliver products that matter to the consumer. Currently the health and hygiene space is the most relevant one. So after launching Royale Health Shield, we now seek to address the growing requirement of hand and surface sanitizers with Viroprotek. Just as consumers strive to protect and care about everyone at home, Viroprotek promises the same. Hence, the idea for the film comes from our customers and their behaviour at home. From sanitizing our most exposed body parts i.e. our hands and feet, to ensuring everything around the house is germ-free; Viroprotek is a responsible and the ideal pehredaar of your home.”
Sukesh Nayak, chief creative officer, Ogilvy India, said, “From taking care of every home to taking care of people living in those homes. Viroprotek Sanitizers from Asian Paints will proudly stand for the safekeeping of every home.”
Asian Paints launched the product in May 2020.
Client: Asian Paints
Agency: Ogilvy Mumbai
Chief creative officer worldwide and executive chairman India: Piyush Pandey
Chief creative officer India: Sukesh Nayak
Chief strategy officer: Prem Narayan
Office leader India (West): VR Rajesh
Planning team: Akhil Menon
Account management: Manish Tilwani, Haripriya Mark, Akshatha Shetty
Creative team: Pashyn Shethna, Amit Hoiyani, Amol Suryavanshi, Vaibhav Paradkar
Production house: Corcoise Films
Director: Prasoon Pandey
Producer: Cyrus Pagdiwala