Asian Paints has rolled out two films to launch its new offering - Beautiful Homes Service. The professional service is dedicated to home interior services.
The films have been conceptualised by Kinnect.
One shows how a lady is troubled by the people employed by her to work on the interiors of the house.
The other film shows a couple visiting a friend's place. The furniture at their house is the same kind of furniture they find at their friend's house.
Amit Syngle, MD and CEO, Asian Paints, said, “While consumers today diligently pursue the creation of their dream home, seeking out that which reflects who they are, unfortunately they are left to contend with templatised designs. Furthermore, the new normal has encouraged many consumers to engage with their homes and spaces in different ways. Homes have turned into offices, gyms, classrooms, and much more. This eclectic use of living spaces has further amplified the need for personalization in home design. At Asian Paints, it is our mission to not only empower the consumer to dream but to also bring those dreams to life. The Beautiful Homes Service will help people transform their homes in their way without worry.”
Chandni Shah, COO, Kinnect, added, "Every home is a unique expression of its homeowners. With an insight driven approach, we identified the pain points of today’s consumer and communicated those through two very relatable scenarios that consumers have widely encountered. The films reflect the idea that your home design is very personal and now in good hands with Asian Paints' Beautiful Homes Service.”
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