Campaign India Team
Sep 02, 2020

Asian Paints rolls out 'hassle-free' home interior service

Watch the film conceptualised by Kinnect here

Asian Paints has rolled out two films to launch its new offering - Beautiful Homes Service. The professional service is dedicated to home interior services. 
 
The films have been conceptualised by Kinnect.
 
One shows how a lady is troubled by the people employed by her to work on the interiors of the house. 

The other film shows a couple visiting a friend's place. The furniture at their house is the same kind of furniture they find at their friend's house.
 
Amit Syngle, MD and CEO, Asian Paints, said, “While consumers today diligently pursue the creation of their dream home, seeking out that which reflects who they are, unfortunately they are left to contend with templatised designs. Furthermore, the new normal has encouraged many consumers to engage with their homes and spaces in different ways. Homes have turned into offices, gyms, classrooms, and much more. This eclectic use of living spaces has further amplified the need for personalization in home design. At Asian Paints, it is our mission to not only empower the consumer to dream but to also bring those dreams to life. The Beautiful Homes Service will help people transform their homes in their way without worry.” 
 
Chandni Shah, COO, Kinnect, added, "Every home is a unique expression of its homeowners. With an insight driven approach, we identified the pain points of today’s consumer and communicated those through two very relatable scenarios that consumers have widely encountered. The films reflect the idea that your home design is very personal and now in good hands with Asian Paints' Beautiful Homes Service.”
 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Festival of Stagwell postponed following holdco's ...

The event was set to take place on September 10.

8 hours ago

Amazon and Netflix strike major ad partnership

Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.

8 hours ago

IPG, Big Oil, the climate blindspot and the cost of ...

Clean Creatives' executive director argues that IPG's decision to work with Saudi Aramco after pledging to avoid fossil fuel clients may have compromised its credibility and client relationships.

8 hours ago

Retail One kiosks put Nestlé’ Professional’s growth ...

From hospitals, colleges to corporate parks, these outlets blur the line between distribution and marketing, testing whether novelty can sustain consumer loyalty.