The Work
Daniel Farey-Jones
Dec 15, 2021

Arthur and Maurice ham it up in Publicis Christmas film

French duo have been inserted into famous films and TV from The Joker to Squid Game to promote new Work Your World initiative

French duo have been inserted into famous films and TV from The Joker to Squid Game to promote new Work Your World initiative

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Agencies must prove ROI, not just impressions

9 Agencies must prove ROI, not just impressions

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

Arthur Sadoun on Publicis' Q1 growth, pay rises, jobs churn and cancer
Advertising
Apr 18, 2022
Gideon Spanier

Arthur Sadoun on Publicis' Q1 growth, pay rises, ...

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations
Advertising
Oct 15, 2025
Gideon Spanier

Arthur Sadoun on why Publicis is ‘winning’ and how ...

Arthur Sadoun on ‘massively increasing gap’ on rivals, winning in creative, and rethinking Cannes
Advertising
Jul 18, 2025
Gideon Spanier

Arthur Sadoun on ‘massively increasing gap’ on ...

Arthur Sadoun on growing again, talent, pitches and BBH shake-up
Advertising
Oct 18, 2021
Gideon Spanier

Arthur Sadoun on growing again, talent, pitches and ...

Just Published

Less than 3% of users recall digital ads: Report
Advertising
19 hours ago
Campaign India Team

Less than 3% of users recall digital ads: Report

Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.

Dismantling the climate rhetoric
Advertising
20 hours ago
Surabhi Trivedi

Dismantling the climate rhetoric

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.

What the Cloudflare outage reveals about digital fragility
Advertising
21 hours ago
Prabhu Ram

What the Cloudflare outage reveals about digital ...

This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.

Publicis Groupe South Asia appoints Supraja Srinivasan to lead communications
Advertising
23 hours ago
Campaign India Team

Publicis Groupe South Asia appoints Supraja ...

Srinivasan joins Publicis after seven years at BookMyShow.