Parle Agro has unveiled a campaign ‘Feel the Fizz’, for its fruit drink, Appy Fizz. Conceptualised by &Walsh, the TVC features the brand’s ambassador, actor Priyanka Chopra.
Chopra is seen in a world of Appy Fizz, by way of creative illustrations and visuals of the Appy Fizz drink. She also plays around with the bottle and is surrounded by larger than life sized bottles of the drink.
Nadia Chauhan, joint managing director and CMO, Parle Agro, said, “After two years of the pandemic controlling markets and consumer demand, this season comes bearing optimism and opportunity. Appy Fizz is one of our flagship brands holding the leadership position in the sparkling fruit drink category. The brand has doubled its turnover since 2018, making it one of the fastest-growing beverage brands in India.Through our mega-channel campaign this summer, we look forward to expanding our presence even further. With B Fizz joining the portfolio of our sparkling fruit drinks category, we see more room for growth which will add to our brand equity and reinforce our position in the Indian beverage industry.”
The campaign has been rolled out across TV, digital and OTT.