Apple takes inspiration from Dr APJ Abdul Kalam, urges children to 'fly'

Apple rolled out a campaign 'born with wings' which has been shot on the iPhone 11 Pro.

 

Conceptualised by Media Arts Lab, the film is narrated by the words of former president Dr APJ Abdul Kalam from his visits to schools across the country. Dr  Kalam quoted an original poem written by Sufi poet Rumi that encouraged the young to follow their dreams and ideas and spread their wings.

 

The film was released on Republic Day and will be running across television and cinema.