Campaign India Team
Jan 27, 2020

Apple takes inspiration from Dr APJ Abdul Kalam, urges children to 'fly'

Watch the film conceptualised by Media Arts Lab here

Apple rolled out a campaign 'born with wings' which has been shot on the iPhone 11 Pro.
 
Conceptualised by Media Arts Lab, the film is narrated by the words of former president Dr APJ Abdul Kalam from his visits to schools across the country. Dr  Kalam quoted an original poem written by Sufi poet Rumi that encouraged the young to follow their dreams and ideas and spread their wings.
 
The film was released on Republic Day and will be running across television and cinema. 
Source:
Campaign India

Related Articles

Just Published

Premium
It's more than just football, says Rohit Sharma in first India specific campaign for LaLiga
Premium
2 days ago

It's more than just football, says Rohit Sharma in ...

Watch the film conceptualised by India on Track

Premium
Interactive Avenues bags UPL's digital mandate
Premium
2 days ago

Interactive Avenues bags UPL's digital mandate

Account won following a multi-agency pitch

Premium
Mitali Srivastava Hough launches Equal
Premium
2 days ago

Mitali Srivastava Hough launches Equal

The agency will specialise in cause marketing and CSR solutions

Premium
Agency staff get two hours max for uninterrupted work
Premium
2 days ago

Agency staff get two hours max for uninterrupted work

Interruptions and overbooking are rife in the agency world, but remote working is shown to improve productivity.