Campaign India Team
Apr 25, 2022

Anil Kapoor stays Uber young by taking a #RentalHealthDay

Watch the film conceptualised by Dentsu Webchutney here

Uber has rolled out a campaign #RentalHealthDay featuring actor Anil Kapoor spotlighting its new mobility option - Uber Rentals. 
 
Conceptualised by Dentsu Webchutney, the film aims to highlight the stress of driving on long, busy days across multiple locations. The film showcases Kapoor revealing one of the secrets behind his ever-lasting youth – skipping whatever gives him stress. From not reading his movie reviews, to not doing workouts that don't work out for him, doing late afternoon movie shoots instead of early mornings, to hiring a rental car to beat the hassle of driving. The film showcases how Uber Rentals can be a perfect solution to beat daily stresses. 
 
Ameya Velankar, head of marketing, Uber India South Asia, said, “At Uber, we constantly reimagine the way the world moves. We want to give our customers the option to leave their car behind and make their long, hectic days stress-free. Our product team has designed Uber Rentals in a way that enables riders to retain the same car for up to 12 hours and add multiple stops as they go – saving them the effort of finding parking spaces or booking multiple trips. Anil Kapoor was the most obvious choice - He happens to be Uber’s rider zero (our first rider) when we launched Uber in Mumbai eight years ago. A legend in his own right, he is the apt choice whose life demonstrates what living stress-free and taking care of oneself can make you look like even as you chase your ambitions.”
 
Manish Thanvi, executive creative director, Dentsu Webchutney, said, "Utility needs vanity- this was our simple mantra when it came to thinking about a creative platform that will increase use cases for Uber Rentals and thus was born #RentalHealthDay. Think of it as self-love when it comes to the world of everyday transit, if you may. We imagined many ways to tell its story but preaching isn’t a great voice. Working with the uber young Anil Kapoor and one of India’s finest directors, Shakun Batra, we crafted a mockumentary where we use satire to tell a memorable story and in the same breath, deliver a sincere question – Ek din ka Anil Kapoor banoge? (will you be Anil Kapoor for a day?)
 
CREDITS: 
 
Client: Uber India 
Agency: Dentsu Webchutney
Executive creative director: Manish Thanvi
Senior creative director: Kaivalya Kulkarni
Associate creative director: Ankit Mathur
Copy supervisor: Satvika Jain and Zubin George
Senior copywriter: Johanna Israni and Srujana Rachuri
Senior creative director: Chirag Thakkar
Senior art director: Anam Khan and Rashad Ahammed
Visualiser: S Thiruvikraman
Managing partner: Harsh Shah
Vice president, account Management: Yatin Gupta
Senior account director: Anurag Pandey
Senior account manager: Ayushi Soni 
Account manager: Kathakali Chatterjee
Vice president - planning: Freya D’ Souza
Production house: Jouska Films + Diaspore Inc. + Happy Lion
Director: Shakun Batra
 
 
Source:
Campaign India