Spotify has released its Diwali campaign which consists of three TVCs featuring Anil Kapoor and Ishaan Khattar.
Conceptualised by Leo Burnett, one of the three films are currently on-air.
Khattar arrives home and wishes his father (Kapoor) Happy Diwali. Kapoor is overjoyed to see his son and plays the song 'Chogada Tara on Spotify. He hands over the duty of the lights he was struggling to place on the wall to Khattar and dances off in glee.
Amarjit Batra, MD, Spotify India, said, "Diwali is all about chores, family time, get togethers with friends, and new beginnings. We wanted our playlists and campaign to be as fresh and fun as what this festive season brings. It's also a huge festival for our diaspora audiences and our playlists have been created keeping those users in mind as well. This is perhaps one of the most important cultural moments for our users and we want to ensure we are a part of all that they celebrate."
Rajdeepak Das, MD - India and CCO, South Asia, Leo Burnett, said, “With 3 billion playlists and the largest collection of party music to devotional songs, Spotify is going to be the first choice for music streaming this Diwali. Once again for this campaign we have brought together the magic of the always young and energetic Anil Kapoor and the talented Ishaan Khattar whose chemistry is like fireworks itself.”
The film released on 7 October 2019.