Digital healthcare platform MediBuddy has rolled out a campaign titled #HealthUnlimited to advocate prioritising the health of an individual and their loved ones. Conceptualised by ITW Playworx, the campaign consists of a film featuring actor and brand ambassador Amitabh Bachchan.
The film features a family whose members come across different unforeseen health issues like acidity, cold, skin problems, and nausea, to name a few. Bachchan is seen helping every member with these issues, by giving them access to doctors via Medibuddy's virtual consultation. Towards the end of the film, Bachchan states the importance of having a buddy, who gives you the right solution for your problems.
Satish Kannan, co-founder and CEO, MediBuddy, said, “We are thrilled to release our latest campaign #HealthUnlimited, to urge people to make their own and their family’s health a priority. It’s been our constant endeavour to make high-quality healthcare accessible across the country. Understanding Indian core values and their diverse needs, MediBuddy Gold offers unlimited expert doctor consultation for you and your entire family”
Ashish Bajaj, head of marketing, MediBuddy, said, “Built on consumer insights that health issues can arise anytime anywhere; our campaign #HealthUnlimited answers to the problems of the consumers offering MediBuddy Gold. We are confident that this campaign will resonate strongly with our consumers, given the emotional quotient in this film and will encourage them to make health a priority.”
The campaign will be rolled out on TV, social media, print and outdoor.
Created by: ITW Playworx
Production house: Ten Films
Director: Narayan Shi
Lead Photographer: Avinash Gowariker