Amitabh Bachchan embraces his Indianess with Manyavar

Manyavar has rolled out a campaign titled ‘pehno apni pehchaan’ (wear your identity) featuring actor Amitabh Bachchan to highlight its wedding collection. 

 

Conceptualised by Shreyansh Innovations, the film through a monologue narrated by Bachchan sheds light upon the feeling of Indianness after wearing traditional Indian wear. The monologue is an ode to Indian tradition, clothing and culture. 

 

Vedant Modi, chief marketing officer, Vedant Fashions, said, “Manyavar has been at the centre stage of promoting Indian culture and trends in Indian fashion since the beginning. With the film featuring Bachchan narrating the poem in his voice, we are certain that our message will be positively echoed in the minds of our consumers.”

 

Shreyansh Baid, director, Shreyansh Innovations, said, “Manyavar's campaigns have always been about standing up for the core cultural values of India. With this we have gone one step ahead in this latest ad and made a clear statement that treats Indianness and Indian traditional wear as inseparable. Evoking love and pride for our culture, it captures the very essence of what the brand stands and aspires for.”