Amazon has rolled out a campaign which urge women to relive their younger days. Titled, #MomBeAGirlAgain, the campaign has been conceptualised by What's Your Problem and is digital-led and consists of two films
One film shows a girl studying in a hostel. It's the same school her mother studied at. A teacher informs the girl about her mother's love for football. The girl listens patiently and has a package for her mother, when the latter comes to wish her for her birthday. It's a football. The teacher tells the lady that she made the girl meet 'Tufani' (the lady's pet name in school). She then tells the lady it's time for her to meet Tufani herself and relive her younger days.
The other shows the story of 'Gudiya'. A promotion in office calls for a surprise party for the lady at home. Among attendees is a childhood friend. The lady gifts her a guitar and wants her to relive her younger days when she was fond of music.