Advertising Marketing Digital In-Depth
Vinita Bhatia
Feb 24, 2025

Amazon MX Player bets on shoppable videos and AI to disrupt India’s streaming market

The platform is blending content, commerce, and AI-driven ads to dominate India's streaming space—in a bid to reshape how brands engage audiences.

The platform is blending content, commerce, and AI-driven ads to dominate India's streaming space—in a bid to reshape how brands engage audiences.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Agencies must prove ROI, not just impressions

9 Agencies must prove ROI, not just impressions

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

Spotify turns down the noise on AI-generated music
Media
Oct 13, 2025
Vinita Bhatia

Spotify turns down the noise on AI-generated music

Amazon MX Player, Glance partner to expand brand reach in India
Media
Dec 24, 2024
Campaign India Team

Amazon MX Player, Glance partner to expand brand ...

Amazon’s MX Player acquisition marks its strategic play for India’s heartland
Marketing
Oct 07, 2024
Vinita Bhatia

Amazon’s MX Player acquisition marks its strategic ...

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report
Advertising
Aug 21, 2024
Campaign India Team

Only 100 million of India's 547 million OTT users ...

Just Published

Less than 3% of users recall digital ads: Report
Advertising
12 hours ago
Campaign India Team

Less than 3% of users recall digital ads: Report

Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.

Dismantling the climate rhetoric
Advertising
13 hours ago
Surabhi Trivedi

Dismantling the climate rhetoric

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.

What the Cloudflare outage reveals about digital fragility
Advertising
14 hours ago
Prabhu Ram

What the Cloudflare outage reveals about digital ...

This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.

Publicis Groupe South Asia appoints Supraja Srinivasan to lead communications
Advertising
15 hours ago
Campaign India Team

Publicis Groupe South Asia appoints Supraja ...

Srinivasan joins Publicis after seven years at BookMyShow.