Vinita Bhatia
Feb 24, 2025

Amazon MX Player bets on shoppable videos and AI to disrupt India’s streaming market

The platform is blending content, commerce, and AI-driven ads to dominate India's streaming space—in a bid to reshape how brands engage audiences.

The platform is blending content, commerce, and AI-driven ads to dominate India's streaming space—in a bid to reshape how brands engage audiences.

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