Advertising Marketing Digital In-Depth
Vinita Bhatia
Feb 24, 2025

Amazon MX Player bets on shoppable videos and AI to disrupt India’s streaming market

The platform is blending content, commerce, and AI-driven ads to dominate India's streaming space—in a bid to reshape how brands engage audiences.

The platform is blending content, commerce, and AI-driven ads to dominate India's streaming space—in a bid to reshape how brands engage audiences.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

4 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

5 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

6 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

7 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

8 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Why almost every brand you know apologised

9 Why almost every brand you know apologised

Kinder Joy launches DC-themed Funko Pop! collection in India

10 Kinder Joy launches DC-themed Funko Pop! collection in India

Related Articles

Spotify turns down the noise on AI-generated music
Media
Oct 13, 2025
Vinita Bhatia

Spotify turns down the noise on AI-generated music

Amazon MX Player, Glance partner to expand brand reach in India
Media
Dec 24, 2024
Campaign India Team

Amazon MX Player, Glance partner to expand brand ...

Amazon’s MX Player acquisition marks its strategic play for India’s heartland
Marketing
Oct 07, 2024
Vinita Bhatia

Amazon’s MX Player acquisition marks its strategic ...

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report
Advertising
Aug 21, 2024
Campaign India Team

Only 100 million of India's 547 million OTT users ...

Just Published

Accenture invests in AI upstart Alembic to further bolster client offering
Advertising
14 hours ago
Will Russo

Accenture invests in AI upstart Alembic to further ...

Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.

SW Network secures creative mandate for FILA and Foot Locker from Metro Brands Ltd.
Media
14 hours ago
Campaign India Team

SW Network secures creative mandate for FILA and ...

The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.

FYERS Unveils 'Born to Trade' to celebrating the journeys of Indian traders
Advertising
14 hours ago
Campaign India Team

FYERS Unveils 'Born to Trade' to celebrating the ...

The experiential campaign positions trading as a calling, not just a skill.

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership
Marketing
14 hours ago
Campaign India Team

Asian Paints Illuminates Mumbai’s Sea Link to ...

The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.