Amazon has rolled out a campaign for its 'Great Indian Sale' that will be held between 20-22 January. The campaign has been conceptualised by Orchard Advertising and consists of three films.
The films show three slice-of-life situations among family members where they look to make the smallest of savings.
In one film, a man is seen buying vegetables, and being stingy at the time. His daughter looks towards him and asks him about the same. The father says, such small savings contribute towards her next 'fancy phone'. The girl replies while these small savings are good, if he wants to save big, he should shop on Amazon's Great Indian Sale, which has big deals on big brands.
Two shorter films follow the same route, with the father-daughter duo educating other family members about the sale.