Allu Arjun has a spicy compliment for KFC's Colonel Sanders

Watch the film conceptualised by Ogilvy here

Aug 29, 2022 03:57:00 PM | Video | Campaign India Team

KFC has rolled out a campaign featuring actor Allu Arjun to highlight the spice factor in its peri peri chicken. 


Conceptualised by Ogilvy, the film opens with Arjun at a KFC restaurant, drooling over and biting into the new KFC Peri Peri Chicken. He continues to enjoy that discerning bite when he declares in his signature style - Apun ko aansu acha nahi lagta hai, na emotion wala, na mirchi wala (I don't like tears, nor emotions, nor chilli's). The film then goes on to show Arjun asking for KFC's Colonel Sanders. While seated with Sanders, Arjun says, 'Spice…', and then does a dramatic pause, only to declare 'correct hai boss!' Sanders is pleased that Arjun likes the spice level and dances on the signature Pushpa step along with him. 


A KFC India spokesperson said, “We Indians have an innate knack for all things spice. And when the spice either is such that it makes you tear up or leaves you underwhelmed, it is disappointing. So, who better than KFC along with the superstar himself - Allu Arjun - to present a product with just the right spice! Our latest launch of Peri Peri Chicken has all the makings of a blockbuster - it's crispy, crunchy, with a dash of spice! With Colonel Sanders and Allu Arjun turning up the heat, this latest KFC film is nothing but soooper very very!"


Ritu Sharda, chief creative officer North, Ogilvy, said, “Peri Peri, as a flavour is already a hit. But when we tasted KFC's Peri Peri, we realised it was something extra special. We were confident people were going to find this bigger than a hit, it was going to be a super hit. And who better to get a nod of approval on anything super hit, than Allu Arjun. So, we turned the tasting session into a dramatic ad, with all the bells and whistles and ended it with our Colonel Sanders finishing off with Allu's signature move.”



Client: KFC India

Agency: Ogilvy

Chief creative officer, North: Ritu Sharda

Group creative director: Shailender Mahajan

Group creative director: Kingshuk Dey

Creative director: Aastha Gandhi

Creative director: Srikanta Behera

Creative supervisor: Kashif Shakeel

Vice president: Aditi Sobti

Management supervisor: Chandini Ahuja

Account director: Hemant Kapoor

Account supervisor: Palak Mehrotra

Head of strategic planning: Rohitash Srivastava

Senior planning director: Pritish Mukherjee

Production house: First Frame Entertainments 

Director: Krish Jagarlamudi

Executive producer: Rajeev Reddy