KFC has rolled out a campaign ‘won’t share, don’t care’, to highlight its Chizza offerings.
Conceptualised by Ogilvy, the film unfolds in the ambiance of a bustling KFC restaurant, featuring two friends in a comical standoff. One clutches the Chizza, while the other eagerly awaits his share. A suspenseful 'Yaar bhai ke saath share nahi karega?' (bro, won't you share with me?) hangs in the air, met with a poignant 'Kaisi baat kar di yaar tune' (what are you saying, friend?) as the first friend reaches for his phone. Ingeniously, he opts to 'share' the KFC Chizza not through a bite, but through a picture. The scene seamlessly transitions to the heart of the action—the KFC kitchen—where Colonel Sanders assembles crispy chicken fillets, pizza sauce, molten cheese, onions and peppers, all crowned with a sprinkle of herbs. As the cheese sizzles over the saucy and succulent chicken, Sanders joyfully exclaims, 'sabko dikhane ka, khud khane ka' (show it to everyone, eat alone), adding an extra layer of enthusiasm to the gastronomic delight.
Aparna Bhawal, CMO, KFC India and partner countries, said, "KFC Chizza is an iconic, cult favourite that the KFC tribe of chicken lovers just can't get enough of. They are constantly waiting for it to come back on the menu. KFC Chizza has the perfect balance of crunch and cheese and that’s what makes it so irresistible and hence tough to share with anyone, even your best friends. So, you find innovative ways to get around the 'sharing, no sharing' conundrum. Like sending them a virtual Chizza! We are thrilled to bring back this cruncheesy product on the menu for a limited time. We are already seeing great response from chicken lovers across the country, whether existing Chizza fans or those trying it for the first time.”
Ritu Sharda, chief creative officer, North, Ogilvy India, said, “We bond over food all the time. It's a cultural phenomenon that can be seen all around us, all the time. But hiding in there somewhere, is also a very natural, instinctive feeling we harbour. If the food is just too good, we just don't want to share it. KFC Chizza is that crazy, cult product. When you have it at the table, you're happy to let people see it, as long as you don't have to share it. And that's the feeling we took a bite out of to come up with our latest KFC Chizza campaign."
Client: KFC India
Chief creative officer, North: Ritu Sharda
Executive creative director: Shailender Mahajan
Group creative irector: Kingshuk Dey
Executive vice president: Sharad Phalgun
Vice president: Aditi Sobti
Management supervisor: Chandini Ahuja
Account director: Shreya Bhalla
Head of strategic planning: Rohitash Srivastava
VP planning: Pritish Mukherjee
Planning director: Rupa Roy