Bike taxi app, Rapido, has rolled out a campaign titled ‘Smart ho, toh Rapido’ (if you’re smart, then Rapido) to let consumers know about the ease of using a bike taxi. Conceptualised by Enormous Brands, the campaign aims to position the brand as a customer-centric one, by highlighting its uses and convenience, as compared to other public transport.
The films feature actors Ranveer Singh and Allu Arjun in two different films, both of who play a street Chole Kulcha and Dosa seller respectively, going with the names Babban and Guru. In both the films, Baban and Guru are seen telling their customers about the convenience of the bike taxi, as compared to other modes of transport that have the consumer compromising on their personal space and time.
Amit Verma, head of marketing, Rapido, said, “We are delighted to introduce our first celebrity campaign with Ranveer Singh and Allu Arjun. Both these brilliant actors will help us seed the idea of using Rapido as an alternative yet regular medium of travel among the masses, ushering in an era of affordable and convenient daily commute”.
The campaign is rolled out on OOH, Radio, TV, and Digital platforms across India, with a focus on 14 cities.