MakeMyTrip has launched a campaign titled ‘Sirf MakeMyTrip pe, JoHogaWowHoga’ (whatever wow has to happen, will happen only on MakeMyTrip) to emphasise the convenience of planning, booking and modifying one’s travel plans with the brand.
Conceptualised by MagicCircle, the film features brand ambassadors Alia Bhatt and Ranveer Singh, who highlight the brand’s features through a humorous scene.
The film opens with an excited Singh practising for a play with a pair of knives, as he keeps saying ‘Manali’. When his fellow actors come and tell him happily, that the play has been extended by two weeks, he gets a shock and starts to attack them with the knives - since he'd have to pay the cancellation charges for his trip to Manali. Bhatt then asks him why he didn’t book through MakeMyTrip, since it offers a 100% refund policy for last minute cancellations on 50,000+ hotels and homestays across the country.
He then accidentally hurts himself with his knife, indicating that it pricks him to not have used MakeMyTrip to secure his travel plans.
Sunil Suresh, group chief marketing officer, MakeMyTrip, said, “The expression of our campaign “JoHogaWOWHoga” is a depiction of our continued commitment to offer a sense of wow to travellers even under circumstances that are less than perfect. As travel has returned in a big way and travellers are back with evolved preferences, the prospects of serving our customers with richer, flexible and comfortable travel choices have never been this exciting. Today, with millions of customers on our side we stand strong as the sole A to Z platform for anything travel –from planning, to booking, to modifying, to services enroute the trip – we have travel solutions for everyone and for any situation.”
Hemant Misra, managing director, MagicCircle, said, “#JoHogaWowHoga is a belief that reflects the consumer confidence in the brand. Every consumer research we do, the trust people place in MakeMyTrip is ever growing. As we launch unique features that make travel even more enjoyable and stress-free the creative knocks on the fatalistic fall back most people have “JoHogaWoHoga’ and gives it an badge of confidence in JoHogaWowHoga.”