Campaign India Team
Jun 21, 2022

Alia Bhatt has a brewtiful date with mCaffeine in the shower

Watch the film conceptualised by Spring Marketing Capital here

Personal care brand, mCaffeine, has rolled out a campaign featuring actor Alia Bhatt to highlight its body scrub and body wash products. 
Conceptualised by Spring Marketing Capital, the film opens up with Bhatt expressing that coffee dates are boring. It features Bhatt having a self-care date with mCaffeine and highlights how the brand’s coffee-infused shower products set the perfect tone for a coffee date in the shower. The film ends with Bhat saying, ‘Every shower you take is now a coffee date’. 
Vaishali Gupta, co-founder and head of marketing, mCaffeine, said, “We are delighted to announce our new campaign with one of the most loved actors of the country- Alia Bhatt, as we welcome her to the mCaffeine family. The brand completely resonates with Alia's ideology of building a sustainable and eco-friendly planet. Being a millennial-focused, personal care brand, we highlight our best-seller products with a campaign which is more inclined towards spending quality time with yourself. For you to stay at your best all through the day, a break is necessary, and what better than a coffee date with yourself?” 
Campaign India

Related Articles

Just Published

20 hours ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

21 hours ago

Colgate takes on the not-so-sweet problem of ...

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

21 hours ago

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

23 hours ago

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.