Personal care brand, mCaffeine, has rolled out a campaign featuring actor Alia Bhatt to highlight its body scrub and body wash products.
Conceptualised by Spring Marketing Capital, the film opens up with Bhatt expressing that coffee dates are boring. It features Bhatt having a self-care date with mCaffeine and highlights how the brand’s coffee-infused shower products set the perfect tone for a coffee date in the shower. The film ends with Bhat saying, ‘Every shower you take is now a coffee date’.
Vaishali Gupta, co-founder and head of marketing, mCaffeine, said, “We are delighted to announce our new campaign with one of the most loved actors of the country- Alia Bhatt, as we welcome her to the mCaffeine family. The brand completely resonates with Alia's ideology of building a sustainable and eco-friendly planet. Being a millennial-focused, personal care brand, we highlight our best-seller products with a campaign which is more inclined towards spending quality time with yourself. For you to stay at your best all through the day, a break is necessary, and what better than a coffee date with yourself?”