Bollywood’s closely followed couple Alia Bhatt and Ranbir Kapoor reappear in the latest edition of Flipkart Fashion’s ‘India Ka Fashion Capital’ campaign. In this campaign the two stars encourage India’s large and growing base of internet users to overcome their shopping hesitancy and fashion inhibitions through the newest offerings and trendiest selections on Flipkart Fashion.
The fourth edition of the campaign builds on the previous three that established Flipkart Fashion as the go-to-fashion destination for all shoppers across the country. The campaign will go live on television and digital platforms for a period of over five weeks until December 15. Apart from four TVCs, consumers can also access curated digital content ranging from short videos talking about the benefits of shopping on Flipkart Fashion to a host of social media challenges.
Vikas Gupta, VP and head of marketing at Flipkart said, “We are excited to launch the fourth edition of ‘India Ka Fashion Capital’ with Ranbir and Alia. While the previous three editions established Flipkart as India’s most preferred destination for trendy and affordable fashion, our research indicated that online fashion purchases are still impacted by certain inhibitions. Through this latest campaign and our proposition of ‘Don’t Stress, Karo Impress’, we are confident that we will help address consumer concerns and encourage them to interact with our platform and make the best fashion choices.”