Campaign India Team
Nov 07, 2019

Alia Bhatt and Ranbir Kapoor play fashion police with Flipkart

Watch the films conceptualised by Lowe Lintas here

Bollywood’s closely followed couple Alia Bhatt and Ranbir Kapoor reappear in the latest edition of Flipkart Fashion’s ‘India Ka Fashion Capital’ campaign. In this campaign the two stars encourage India’s large and growing base of internet users to overcome their shopping hesitancy and fashion inhibitions through the newest offerings and trendiest selections on Flipkart Fashion.
 
The fourth edition of the campaign builds on the previous three that established Flipkart Fashion as the go-to-fashion destination for all shoppers across the country.  The campaign will go live on television and digital platforms for a period of over five weeks until December 15. Apart from four TVCs, consumers can also access curated digital content ranging from short videos talking about the benefits of shopping on Flipkart Fashion to a host of social media challenges.
 
Vikas Gupta, VP and head of marketing at Flipkart said, “We are excited to launch the fourth edition of ‘India Ka Fashion Capital’ with Ranbir and Alia. While the previous three editions established Flipkart as India’s most preferred destination for trendy and affordable fashion, our research indicated that online fashion purchases are still impacted by certain inhibitions. Through this latest campaign and our proposition of ‘Don’t Stress, Karo Impress’, we are confident that we will help address consumer concerns and encourage them to interact with our platform and make the best fashion choices.”
 
Watch the other three films here:
 
 
 

 

Source:
Campaign India

Related Articles

Just Published

15 hours ago

WPP's 'pretty grim' profit warning: stock market ...

Analysts assessed whether further downgrades will be a broader industry issue.

16 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

21 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

21 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.