MakeMyTrip has rolled out a campaign targeting international travellers from the country.
Featuring brand ambassadors Alia Bhatt and Ranveer Singh, the films show MMT's hotline for international flights and hotels, its 'international hotels preferred for Indians’ feature.
Saujanya Shrivastava, group CMO, MakeMyTrip, said, “With continuing upswing in Indians traveling internationally for leisure and business, being India’s one-stop-travel shop we want to provide the best solutions that go beyond just range and address issues that may crop up during overseas travel. This campaign is tethered in Indian traveller behaviour insights and highlights solutions that will best serve Indians travelling internationally by focussing on ease and assured assistance. Our new campaign provides yet another persuasive reason to book international flights and hotels online.”
Hemant Misra, MD, MagicCircle, added, “The features for this campaign come alive the most when experienced, it’s why we we created a journey for a family that went through those experiences. Not only did this allow us to highlight the criticality of these customer focussed features but also allowed us to highlight a very important aspect of partial usage of MakeMyTrip.“
CREDITS:
Client: MakeMyTrip
Creative agency: MagicCircle
Managing director: Hemant Misra
Executive creative directors: Dheeraj Renganath and Natwar Singh
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