Campaign India Team
Feb 04, 2019

Alia and Ranveer's squabbles continue in MakeMyTrip's 'international travel' campaign

Watch the ad films conceptualised by MagicCircle here

MakeMyTrip has rolled out a campaign targeting international travellers from the country.
 
Featuring brand ambassadors Alia Bhatt and Ranveer Singh, the films show MMT's hotline for international flights and hotels, its 'international hotels preferred for Indians’ feature.

Saujanya Shrivastava, group CMO, MakeMyTrip, said, “With continuing upswing in Indians traveling internationally for leisure and business, being India’s one-stop-travel shop we want to provide the best solutions that go beyond just range and address issues that may crop up during overseas travel. This campaign is tethered in Indian traveller behaviour insights and highlights solutions that will best serve Indians travelling internationally by focussing on ease and assured assistance. Our new campaign provides yet another persuasive reason to book international flights and hotels online.”
 
Hemant Misra, MD, MagicCircle, added, “The features for this campaign come alive the most when experienced, it’s why we we created a journey for a family that went through those experiences. Not only did this allow us to highlight the criticality of these customer focussed features but also allowed us to highlight a very important aspect of partial usage of MakeMyTrip.“
 
CREDITS:
 
Client: MakeMyTrip
Creative agency: MagicCircle
Managing director: Hemant Misra
Executive creative directors: Dheeraj Renganath and Natwar Singh
Account management: Kunal Sharma and Ana Iman
Production house: Chrome Pictures
Director (film): Amit Sharma
Producer: Poonam Wahi
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

6 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

7 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

9 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’