The Work
Staff
Feb 02, 2018

Alexa loses her voice ahead of Super Bowl LII

Watch the film conceptualised by Lucky Generals here

Amazon has rolled out a film for its smart-home device, Alexa. The film will be aired during the Super Bowl which takes place at the U.S. Bank Stadium in Minneapolis, Minnesota.
 
Conceptualised by Lucky Generals, the star-studded spot shows what happens when Alexa loses her voice. Celebrities quickly come to the rescue and fill Alexa’s job – sort of.
 
The ad will air during the fourth quarter of the Super Bowl. 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

1 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Venke Sharma joins Sprinklr after departing from Disney

2 Venke Sharma joins Sprinklr after departing from Disney

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

FCB India appoints Ashima Mehra as CEO

4 FCB India appoints Ashima Mehra as CEO

Jindal Steel celebrates the grit of India in new campaign

5 Jindal Steel celebrates the grit of India in new campaign

IndiGo Airlines opts for online creative pitch

6 IndiGo Airlines opts for online creative pitch

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

7 Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

Bisleri India on the hunt for a new creative partner

8 Bisleri India on the hunt for a new creative partner

Is KFC set to part with Ogilvy India?

9 Is KFC set to part with Ogilvy India?

Reckitt Benckiser puts Durex creative duties up for pitch

10 Reckitt Benckiser puts Durex creative duties up for pitch

Related Articles

MMGB: The Campaign Super Bowl LII Ad Digest
Advertising
Feb 05, 2018
Campaign Staff

MMGB: The Campaign Super Bowl LII Ad Digest

Amazon layoffs impact APAC adtech and media leaders
Advertising
3 days ago

Amazon layoffs impact APAC adtech and media leaders

Amazon CEO Andy Jassy on using AI to win over consumers and growing as an ads business
Advertising
Apr 19, 2024

Amazon CEO Andy Jassy on using AI to win over ...

Amazon layoffs to impact agencies in APAC
Media
Jan 17, 2024

Amazon layoffs to impact agencies in APAC

Just Published

Nespresso to launch in India by late 2024
Marketing
15 hours ago
Campaign India Team

Nespresso to launch in India by late 2024

The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.

Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Advertising
16 hours ago
Joseph Arthur

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
Advertising
16 hours ago
Gideon Spanier

WPP blames Pfizer loss and tech client cuts for ...

In contrast, Publicis, Omnicom and IPG all increased their revenues.

Panasonic nurtures next generation of reporters in India with Kid Witness News
Media
16 hours ago
Campaign India Team

Panasonic nurtures next generation of reporters in ...

Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.