Akudo shows a kidnapping with a twist

Watch the film conceptualised in-house here

May 26, 2022 12:27:00 PM | Video | Campaign India Team

Akudo, a neo bank platform, has rolled out a film to encourage teenagers to develop good financial habits.  
Conceptualised in-house, the film highlights the amount of money one could end up saving with akudo. The film opens in a run-down warehouse where a child has been held captive for ransom. Moving away from traditional kidnapping stories, the kidnapper finds himself in a knot when the child’s father tells him to take the money from the kid itself since he has lots through akudo. The kid is more worried about losing his saving than being afraid of the kidnapper. 
Lavika Aggarwal, co-founder, akudo, said “The idea was to create a fun and engaging ad that appeals to the psyche of not just teenagers but parents too. With our marketing efforts we’re trying to reach out to Gen Z through the mediums they enjoy the most. We hope to make finance and money matters a common household conversation.”