Harpic has rolled out a campaign featuring Akshay Kumar as it aims to educate its consumers on the need to disinfect toilets and bathrooms.
The campaign consists of two films that have been conceptualised by Havas India.
Sukhleen Aneja, CMO and marketing director, RB Hygiene, South Asia, said, “Over the last 100 years, Harpic has been a champion in providing access to clean and hygienic sanitation solutions across the world. Its communication has been focused on driving behavior change. With our new ‘Saaf Nahi Swachh’ campaign, we’d like consumers to adopt superior disinfection at home to keep their loved ones protected. Harpic’s range of Toilet and Bathroom cleaners not only provide superior cleaning and disinfection but have also been found effective at killing the Covid-19 virus while being extremely water efficient vs commonly used detergents.”
Skand Saksena, director R&D, RB Hygiene, South Asia, said, “Harpic plays an important role in providing superior solutions that effectively clean and disinfect toilets/bathrooms. Both, Harpic Toilet Cleaner and Harpic Bathroom cleaner, have been scientifically proven to successfully kill Sars-Cov-2 virus when used undiluted. These products, therefore, play a contributory role in protecting homes and families during this tough time.”
Client: RB (Harpic)
Creative agency: Havas India
Production house: Collective Art
Executive producers: Saurabh Kabra, Ajay Pathak and Jay Gala