Campaign India Team
Oct 28, 2021

Akshay Kumar gets the youth to walk in his shoes with Sparx

Watch the film conceptualised by DDB Mudra here

Sport shoe brand Sparx, has rolled out a campaign titled ‘Sparx – It’s In Me’, urging youngsters to push their boundaries and seek their true inner potential. Conceptualised by DDB Mudra, the film features actor Akshay Kumar and aims to connect with the spirit of the youth through its shoe range. 
 
The film begins with Kumar getting ready for a shoot. On being told that his co-star had not turned up, he points towards a boy in the crowd and asks him if he’d work with him. Without hesitation, the boy instantly says yes and Kumar hands him a pair of Sparx shoes, which he wears to perform all the stunts he's required to. When he struggles midway, Kumar encourages him to push through his comfort zone and complete the task, with the help of the shoes he’s wearing. 
 
Gaurav Dua, executive director, Sparx, said, “We are feeling very excited on the launch of Sparx #ItsInMe campaign with Akshay Kumar. The brand communication tugs at the core of the youth urging them to quash any self-doubts and seek out the best in themselves. We are confident that this thought will help brand Sparx built a deeper relationship with our consumers”.
 
The campaign is being promoted on TV and digital platforms, supported by billboard and newspaper advertising across India.
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

5 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Moves and Wins: Week of 07 July

Our weekly roundup of the latest appointments and account wins news from JioStar, Madison Media Plus, Grandeavour Communication, Heyyy, Dentsu, Huella Services, Connect Digital, ITW MEA, and many more.

1 day ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.