Ajay Devgn, Tamannaah Bhatia pitch Disney+ Hotstar’s originals over live cricket

OTT player Disney+ Hotstar has rolled out ‘Entertainment Ka All-Rounder’, a campaign for its VIP offering.

 

The campaign features actors Ajay Devgn as Sudarshan, and Tamannaah Bhatia as Manickam (in the film targeting Southern markets), as they try convincing people to watch content featuring them instead of focusing on just live cricket. DDB Mudra has conceptualised the campaign.

Sidharth Shakdher, executive vice president and CMO, Disney+ Hotstar, said, “Disney+ Hotstar is the default digital platform for sports in India today and this year, when India comes to us for Vivo IPL 2021, we will give them a no-holds-barred entertainment experience – cricketainment in its truest form. Based on the insight that cricketainment is tantamount to having the best of both worlds, we wanted this campaign to reinforce that we are the only OTT brand that offers Vivo IPL 2021 and live sports, along with the latest movies and original shows. And to drive home this message in a fun, memorable and entertaining way, we are launching our campaign ‘Entertainment Ka All-Rounder’ which breaks through the clutter by using never-seen-before avatars of Ajay Devgan and Tamannaah Bhatia.”